Well I finally managed to purchase a small jar of the new vegemite.
My thoughts? It’ll sell well because it’s not as…. pungent… as real vegemite.
Vegemite is not a taste that’s readily acquired, so anything that can grab a market is probably what they’re after with this new taste sensation.
Sure, it’s got a different texture on the tongue, and it tastes a bit cheesy, but it’s still vegemite.
The Godmother’s boy will eat it on toast or muffins rather than real vegemite, and Magilla’s been known to eat it on toast, but I prefer the original.
The idea with vegemite is to get them while they’re young, and they’re yours for life. I’m proof of that, as are probably 99.98% of the vegemite eaters you know. The rest are flukes.
Anyway, kids love vegemite and cheese sangas – I did as a kid – so these should sell well in the child cuisine market. How the product will survive the transition when the kids grow up is something we’ll see down the track, I guess.
Personally, I don’t like it. I grew out of vegemite and cheese yonks ago.
Oh, and it’s been christened “cheesymite” here.
I can’t call it a condimental disaster, but it is a catchy phrase if I do say so.