From The Dread Pundit Bluto, we get this gem of Orwellian Mind Control from the fraudulent, now disgraced, pseudoscientists currently being entombed by Climategate.
“There is plenty of evidence relating to attitudes towards and behaviour on climate change, general environmental behaviour change and the whole issue of sustainable development communication. As we reviewed the research for these principles, one ‘überprinciple’ emerged: “Changing attitudes towards climate change is not like selling a particular brand of soap – it’s like convincing someone to use soap in the first place.”
At first glance, some of the principles may seem counterintuitive to those who have been working on sustainable development or climate change communications for many years. Some confront dearly cherished beliefs about what works; a few even seem to attack the values or principles of sustainable development itself. However, these principles are a first step to using sophisticated behaviour change modelling and comprehensive evidence from around the world to change attitudes towards climate change. We need to think radically, and the Rules of the Game are a sign that future campaigns will not be ‘business as usual’. This is a truly exciting moment. [You want excitement? Come over to my house and try peddling your lying, putrid wares to me. I’ll show you magnum levels of excitement. – Beef]
Yeah, that’s right, these lying pseudo-intellectuals peddle their pseudo-scientific lies with mind control tactics. Like I’ve said for years, there is no sub-class of human beings more susceptible to peer pressure and mind control than leftards are.
In real life, leftards don’t fight mind control. Rather, they embrace it.